As a Janome dealer, we are told that we must abide by some basic rules when selling Janome sewing machines. A quick summary of those rules are as follows:
- Some machines are not allowed to be sold or have prices shown on the internet.
- Some machines are allowed to be sold on the internet, but minimum advertised prices are set by Janome.
- Some machines sold in stores are supposed to be sold for at least a minimum price.
This week we had a customer from North San Diego County call us, wanting to know what our “best price” was on a Janome Horizon MC7700. This is a machine that dealers are supposed to sell for a minimum price, and Temecula Valley Sewing Center has always followed the rules, so we told the customer the minimum price set by Janome. The customer went on to say that her local dealer was going to sell her the machine for $700 less! Not wanting to break the rules, but feeling rather let down, we told the customer that we were not willing to break the rules, and we lost a potential sale.
This little incident bothered us, as a sale of a Janome Horizon sewing machine means a lot to us. So we contacted our Janome representative, telling him what had happened. In the past, Janome has always said that dealers who didn’t follow the rules were at risk of either not being allowed to place any more orders, having orders shipped at low priority, or having their dealer status removed.
It’s important to understand that the phone call described above was not an isolated incident.
Our Janome representative called us shortly after we contacted him, and in no uncertain terms, told us that since Janome did not have any signed contractual agreement regarding the minimum sales price of the Janome Horizon 7700, that we could technically sell the machine for whatever price we wanted to. In fact, with the exception of the new Janome Horizon 12000, this is true for any model. We were told that we should do whatever it takes to make the sale.
So, if you have called us in the past and we have told you that we were following the rules, and that you would have to go to that other dealer who was not, we want to apologize. We would certainly like to have sold you your sewing machine, and in the future we will do “whatever it takes”.
Posted in Janome